Position: President and Founder of
Inside Small Biz – 2007
Speaker, Author
Founder, CEO - North Star Marketing
Welcome to Inside Small Biz.
I’m Kae G. Wagner and I started Inside Small Biz in 2007, as the answer to a problem I had 20 years ago.
That’s when I was starting my first company, North Star Marketing (I still own it and you can check it out at www.northstar-m.com) and looking for help in getting this new “baby” off the ground.
What I discovered was that very few people were able to give me really good advice and help me start and grow my company.
So, 20 years later I’ve put together Inside Small Biz to help you grow your organization so you can get to success (however you define it) faster than I did. ^ Back to top^
Why start Inside Small Biz now?
I have a great team at North Star Marketing and they are doing a fabulous job of growing that wonderful company. So, I realized that I was ready for the next thing about 2 years ago and started checking out all of the possibilities.
You know - francises, partnerships, on-line opportunities.
But as I looked at what really got me going was my realization that the group that I loved working with the most were the small business owners.
Over the years I’ve worked with a ton of them and what I love is their passion.
Small Business Owners have a drive and a love for their work that gets squeezed out in corporate America.
So, I started working on Inside Small Biz as a way of connecting with small business owners.
These are “my guys,” (gals, too) and I love their ability to make decisions quickly, to be nimble on their business feet, to constantly innovate and to show up every day with their game face on, no matter how bad the business weather.
Oh, the Mistakes I’ve Made…
Looking back over the past 20 years I shudder at some of the mistakes I’ve made. I’ve had great ideas that I abandoned before I should have (pulled the cake out of the oven too soon) and put up with inept employees because some days I didn’t have the courage to fire them.
So, I’ve seen just about every scenario you can throw at me and been through all of the business cycles as well.
Now I want to take that experience and make life easier for every Small Business Owner in America. ^Back to top^
The Upside of Success…
In spite of all of the mistakes I’ve made, we’ve been very successful. It’s been a great life. I have a wonderful husband who takes great care of me and is very interested in this new venture.
You’ll get to “meet” him on one of our teleconferences because he is a real estate investor and taught me what I needed to know so I could buy the building we’re in. (It’s a great way to invest your dollars.)
We got married on 5.5.05 at 5:55 p.m. (yes, he has a thing for numbers) and so I went through a rebranding of my own - from Kae Groshong to Kae Groshong Wagner to Kae G. Wagner to Kae Wagner.
Between the two of us, we have five kids and 8 grandchildren and love our family times. So, I’m Nana Kae to his grandchildren and love having them over to clean out the stream, rollerblade in the basement, have sleepovers and all the fun stuff that kids bring to life.
My two kids are a little younger than my husband’s - my son is in the Airforce and headed to Korea, then to Japan and my daughter is just graduating from college and headed to NYC and an agency job. I guess the agency business got in her blood at an early age.
I’m an author - two books - “The CEO’s Little Black Book on Branding” and “The Power Principles of Marketing” and am on the speaking circuit as well.
I love writing, photography, culinary arts, natural healing arts, reading just about anything and golfing.
So, why can’t I play like Tiger?
My greatest challenge is my golf game. I just can’t seem to get all of the moving parts aligned at the same time, but nonetheless, I have fallen head over heels in love with the game.
So, I keep hacking away and hopin’ and wishin’ each time that I could just get better. My husband promises me that I will…so, I believe…I believe. ^Back to top^
We have a lifetime goal to play the top 100 public courses in America and we have about 15 under our belt. This year, we’re hoping to play Bethpage (the Black course), but they probably won’t let me on.
Sign-off
So, that’s a glimpse into who I am and over time we’ll get to know each other better. For you, the Small Business Owner, I can’t wait to work with you and help you achieve the path to success that you started with your business.
kaewag
“Do what matters every day and every day will matter.”
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